Aarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 18 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.
In 1976, when BRAC– the world’s largest development organisation – engaged a small number of rural women to produce crafts, their only buyers were a few scattered retailers in Dhaka. Weeks, even months would pass between supply and payment, until BRAC intervened and established Aarong to pay the rural women for their goods on time. Over the past four decades, Aarong has carved out a unique market segment for handicrafts, reviving Bangladesh’s rich heritage and impacting the lives of more than 325,000 people through 850 small entrepreneurs and the Ayesha Abed Foundation. The foundation acts as Aarong’s production hub, where artisans find employment and access to BRAC’s holistic support including, maternal health care, hygiene awareness and subsidized latrines, micro-credit, legal aid, day care and education for their children.
From clay pots to diamond jewellery, and silk and cotton fabrics to brass and leather merchandise, Aarong’s vast range of innovative products, backed by a robust supply chain and distribution network, makes Aarong truly a household brand in Bangladesh. Its growing presence outside of Bangladesh – through fair-trade networks and the online shop– continues to broaden the market for Bangladeshi crafts globally, creating more opportunities for artisans to protect their age-old art and livelihoods.
Its a cozy place. Interior decoration is owesome. Customer service is not so good in this flagship store. Price range is really high. At first floor you will find jewellery items, bags, ornaments. At the second floor there are accessories for home decoration like a candles, mirror, toys, dolls, shoe shelf. The third floor is full of women's wear collection. Forth floor is for boys collection. At last at the top floor there is a food court.
Aarong is one of the retail chains in Bangladesh operating under BRAC was established in 1978.In my opinion, value of the products in accordance to the price isn't that good. One can buy similar products elsewhere in the country for much less. But to many the brand name "Aarong" conveys additional value. Ideal for buying gifts for any occasion.
This Uttara outlet has very good collection. Spacious and well decorated. Staffs behaviour also good. Very good choices of men's punjabi, for ladies and show pieces. I recommend this place who wants pure Bangladeshi products.
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