To make Electra a Leading Brand of CE products in BD.

To make Electra a Global Brand and create millions of jobs while contributing to the improvement of lifestyle in BD and beyond.

Create Value

We seek to maximize the corporate values while trying to meet the expectations of our customers, shareholders, communities and employees.
 

Commitment to Quality

We pursue the highest qualities for our products and services to attain the highest levels of customer satisfaction and social value.
 

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Technology Innovation

We keep abreast of new and emerging technologies and continue to innovate.
 

Contribution to Communities and the Environment

We contribute to the welfare of communities and build a most trusted company. Our Main Philosophy is to help in the growth of household income across Bangladesh and then ride on that growth to grow Electra brand.
 

Electra International’s productsare unique because of following principles:

•    Innovative technology,
•    User friendly, which makes your life easy,
•    Long-lasting but affordable price,
•    Guaranteed after sales service.

We gain competitive advantage from our highly efficient management and sales team. These distinctive capabilities and have developed the ability to implement and manage complex systems in changing times with greater effectiveness than many competitors. Electra International has expertise and equipments for testing, installation and technical validation of end user solutions. Furthermore, we offer cost-effective after sales services to the door-steps of our valued customers and make troubleshooting as easy as possible.